Throughout his career, Lee Stimmel has specialized in bringing creative excellence to all aspects of the entertainment business. In a series of senior executive roles for major media, music, film and technology companies he has developed new and unique marketing platforms including Mike Tyson Mysteries cartoon series for Adult Swim, which is currently in season three. He focuses on creating strategies for building new businesses and revenues. Lee has repeatedly spearheaded partnerships between the entertainment businesses and brands, networks, and digital.
Lee is currently Head of Original Content for Sony Music Entertainment, one of the world’s largest music companies active in over 40 countries. In this newly created position, Lee is developing original content initiatives for Sony Music globally. He works with brands, agencies and platforms to establish strategic partnerships around video and music related original programming. In the first year of existence, Lee has developed a programming slate of over 60 show concepts for digital, TV and film.
In the first year of existence, Song Music Originals has sold programs to companies; includingVerizon’s go90, Hearst, Google, Vimeo, Netflix, Amazon Studios and MTV. Lee established a first of its kind development deal with Pepsi and a production partnership with Lorne Michael’s Above Average (digital division of Broadway Video). Sony Music Originals has a movie in pre-production with Sony Pictures and signed deals with leading digital talent including, Kurt Hugo Schneider.
Previously, Lee was Head of Business Development for Samsung North America. His role at the leading electronics and mobile manufacturer was to create and execute broad partnerships that built value for Samsung’s millions of consumers. His first deals included; a global partnership with the NHL, rock band Maroon 5, Vice, Conde Nast and Vevo . Lee oversaw the entire business development team focused in all aspects of the Samsung product portfolio.
Before moving to Samsung, Lee established the Columbia Records Creative Agency. This new division he created within Sony Music’s biggest label, Columbia Records, offered organizations, companies, clients and agencies an array of marketing programs and platforms developed around the label’s internationally known artists. The Agency also worked within the film, television and advertising communities to generate revenue licensing Columbia’s repertoire and development of long-term partnerships.
One of the first projects was a show conceived by Lee, Mike Tyson Mysteries cartoon series being produced by Warner Brothers Animation and sold to Cartoon Network’s Adult Swim. CCA also created Culinary Beats, a cooking and music show purchased by Citibank.
Before joining Columbia, Lee was Executive Vice President of Marketing at Epic Records. In this position, he oversaw corporate and digital marketing and public relations for the Sony Music label. He led global launches for all the artists on the label including Michael Jackson, Sade, Incubus and Shakira. Specific marketing partnerships he directed for Epic include relationships between Grey's Anatomy/ABC and The Fray (the first-ever label deal with the network), Proctor & Gamble and Jennifer Lopez, and Verizon Wireless and Shakira.
Prior to Sony, Lee spent twelve years at Atlantic Records/Warner Music. He held a range of positions culminating in his ultimate position at the company Senior Vice President, Marketing and Business Development. In this role, he developed and implemented targeted global marketing campaigns and strategic alliances. These included a retail-based affinity program, which combined all Time Warner divisions and such top consumer brands as McDonald's, Avon, and the Transworld retail chain. While running the marketing department, Lee launched projects with artists across the roster including matchbox twenty, Kid Rock, Led Zeppelin, Brandy, Jewel and The Three Tenors.
After starting at Warner Music as a Product Manager, he went on to establish innovative strategic partnerships between the label's artists and companies including Schick, Pepsi, Pantene, Cover Girl, Coca-Cola and Budweiser.
Stimmel began his career at WarnerVision/Time Warner as a Director in the Music and Film department, where he produced, sold, and marketed music and movie programming.
Lee graduated from Emory University, receiving Dean's List honors. He is a CIBA Award Nominee for Creative Excellence in Business Advertising, and he serves on the jury for the Clio Music.